Your launch at the level of the best ones
The film, the page, five emails, the post, the deck. One voice, and it keeps working after launch day.
Your launch film, re-cut for the page, social, and the stat.
Week one, you approve
You approve the voice, the story, the storyboard, the page skeleton.
Three cuts from one composition, storyboarded before anything is built.
The page skeleton: film in the hero, product in motion, one ask.
Week two, everything built
Everything gets built, and you correct it by text.
Five emails, teaser to the day after, at the level you keep.
Your five emails as one sequence, timed to the date. Open one
When you correct one, it stays corrected.
The deck matches the page. Open the deck
The system behind it, drawn as one map.
Week three, dress rehearsal
Dress rehearsal, then launch day, with me in the channel.
The launch post, ready a week early. This one ran on relaunch day, August 7.
The page, rehearsed on the live domain. Open the site
Launch day, on time
Who posts what, when, with which asset, checked off as it happens.
Your day-of runbook, ticking through the morning.
Where this comes from
These films are HTML rendered by code, so yours re-cut in minutes.
Your deck gets the map treatment that closed a client in July.
Three email systems in three days, measured against Reformation and Glossier.
A site cutover on a Thursday, with a rollback plan, zero failures.
Before this: ten years in enterprise sales, two startups of my own.
Who this is for
This is for you if
- You have a date, three weeks out or more.
- You know the bar: the launches everyone shares.
- You will correct by text, within a day.
This is not for you if
- You want a video from a template.
- You do not have a date yet.
- You want the deck alone.
Three weeks. One date.
The subject line to send. Your date goes where the brackets are.